Bruin Bash is a yearly concert, film and festival event jointly put up by Campus Events Commission and Cultural Affairs Commission to welcome UCLA students back to school. Bruin Bash 2018 featured the artists Charli XCX, Buddy and Cupcakke. As creative director of Campus Events Commission, I designed the brand identity of Bruin Bash 2018, including all social media assets, event posters, merchandise, the main and teaser website, and video displays at the actual event venue, Pauley Pavilion. I also created a new festive look and logo for Campus Events Commission for Bruin Bash 2018.
View full website at www.bruinbash.ucla.edu.
Special thanks to Ian Brault (you are the goat!), Lucas Jenkins and the Web Development team at CEC for bringing the website to life! Photographs taken by Bills Costello.
Layout design, typography, and illustrations for Issue 2 of DEAR Magazine, which was centered around creating the dream burger. DEAR is a Singapore-based magazine aimed at creating a new visual language for the curious.
The Shorttakes Student Film Festival is an annual student international short film competition hosted by UCLA's Campus Events Commission. The festival is open to both current undergraduate and current graduate students from colleges and universities nationwide, and accepts short films in all live-action and animation/digital media categories.
I was in charge of designing the branding of the 2018 Shorttakes Festival which would be used on posters, flyers, pamphlets and social media graphics.
Branding and illustration for packaging for Wild Granola, based in Singapore. Creative direction by Yanda of Do Not Design.
The Future Of Our Pasts is a festival aimed to promote interest in Singapore history and broaden the understanding of Singaporean pasts, in celebration of Singapore’s 2019 bicentinnial. Under the creative direction of Yanda (Do Not Design, Singapore), I came up with the branding of the festival which includes the design of posters, social media marketing, print marketing, and the launch event interior elements.
Ultrabloom is an electronic music festival held by Campus Events Commission. In 2018, it featured Two Friends, Vanic, Luca Lush and student DJ nøll. I was in charge of the creative direction and branding of the event. I designed the website, lineup posters, marketing graphics, merchandise and motion graphics to be used onstage during the event.
View the Ultrabloom website here: www.uclacec.com/ultrabloom
Branding and namecards for Do Not Design, a Singapore-based design and consultancy studio.
Injury Reserve is an Arizona hip hop trio formed in 2014. I designed the marketing assets for their gig in UCLA on behalf of Campus Events Commission.
Ongoing personal project. Designed and coded with an aim of showcasing my work in an apologetic, brutalist and wayward fashion.
Since 1965, Campus Events Commission is one of the largest purveyors of campus entertainment. It is a student-run, student-funded organization, dedicated to introducing the freshest fare in film, music and speakers into the UCLA community.
I designed and templated (in CSS/HTML) the main website for Campus Events Commission, including the assets of the About page, with an objective of allowing users to browse current and past events easily. Special thanks to the Web Development team in CEC.
Access the website here: www.uclacec.com
Greeting cards designed for Campus Events Commission (UCLA) on Valentine's Day 2018.
On behalf of Campus Events Commission of UCLA, I designed double-sided doorknob hang tags to be given out to students and faculty members during our events. The hang tags were designed to capture the cheeky and brazen attitudes of the Commission.
Designed stampcards and promotional material for a collaboration between UCLA's CEC x Moviepass in a 6 month Moviepass giveaway.